Vpliv TikToka na identiteto in telesno samopodobo mladih

Planinšič, Julija (author), Krašovec, Primož (mentor)

Magistrsko delo obravnava vpliv družabnega omrežja TikTok na oblikovanje identitete in telesne samopodobe mladih. V teoretičnem delu so utemeljena teoretična izhodišča, in sicer opredelitev mladostništva, identitete in njenega oblikovanja v obdobju mladostništva ter telo in telesna samopodoba. Obravnavan je tudi vpliv medijev in medijskih podob na posameznika, s poudarkom na družbenem primerjanju, idealiziranih podobah in oblikovanju predstav o videzu. V nadaljevanju je predstavljen razvoj TikToka in značilnosti platforme, ki prispevajo k njeni priljubljenosti, pri tem izstopajo predvsem algoritem priporočanja vsebin, personalizacija, kratki videoposnetki in interakcijski mehanizmi. Posebno podpoglavje je namenjeno tudi TikToku kot prostoru informiranja, navdiha in participacije. V okviru empiričnega dela magistrskega dela je bila izvedena kvalitativna raziskava, in sicer polstrukturiran intervju s 14 mladostniki, starimi od 14 do 25 let. Cilj raziskave je bil preučiti vlogo TikToka v življenju mladostnikov in ugotoviti, kako njegova uporaba vpliva na oblikovanje identitete in telesne samopodobe. Posebna pozornost je bila namenjena različnim načinom uporabe družabnega omrežja, doživljanju idealiziranih telesnih podob in vplivu interakcijskih mehanizmov. Analiza odgovorov mladostnikov je bila opisana skozi šest raziskovalnih vprašanj, ki so omogočila celostno obravnavo uporabe TikToka in doživljanja njegovih vplivov.

• Language: Slovenian
• Keywords: TikTok, mladostništvo, identiteta, telesna samopodoba, družabna omrežja, algoritem
• Work type: Master's thesis/paper
• Organization: FF - Faculty of Arts
• Place of publishing: Ljubljana
• Publisher: [J.Planinšič]
• Year: 2026
• Number of pages: 101 str.
• PID: 20.500.12556/RUL-189025
• Publication date in RUL: 01.10.2026

Secondary language

• Language: English
• Title: The impact of TikTok on young people’s identity and body image

Abstract

This master’s thesis examines the impact of the social media platform TikTok on the formation of young people’s identity and body image. The theoretical section establishes the theoretical foundations, specifically the definition of adolescence, identity and its formation during adolescence, as well as the body and body image. It also examines the influence of the media and media images on individuals, with an emphasis on social comparison, idealized images, and the formation of perceptions of appearance. The paper then presents the development of TikTok and the characteristics of the platform that contribute to its popularity, with particular emphasis on the content recommendation algorithm, personalization, short videos, and interactive mechanisms. A separate subsection is also devoted to TikTok as a space for information, inspiration, and participation. As part of the empirical component of this master’s thesis, a qualitative study was conducted, specifically a semi-structured interview with 14 adolescents aged 14 to 25. The aim of the study was to examine the role of TikTok in the lives of adolescents and to determine how its use influences the formation of identity and body image. Particular attention was paid to the various ways in which the social network is used, the experience of idealized body images, and the influence of interactive mechanisms. The analysis of the adolescents’ responses was structured around six research questions, which enabled a comprehensive examination of TikTok use and the experience of its effects.

• Keywords: TikTok, adolescence, identity, body image, social media, algorithm