In this master’s thesis, we examined the use of virtual reality as a medium for presenting digital clothing in a virtual exhibition space. The research is based on the Me-You-Us project, in which textile design students created conceptual garments designed for a speculative future. The aim of the thesis was to develop a VR application that enables a spatially and visually adapted presentation of these garments and provides the user with a deeper understanding of their concept.
In the theoretical part, we examined the basic principles of virtual reality, user experience, and the design of virtual exhibitions. We placed special emphasis on the influence of spatial design, interaction, and the technical characteristics of the system on the user’s level of immersion. We also conducted a review of existing virtual fashion projects. In the experimental part we included the steps of development of a VR application in Unreal Engine, the design of five distinct virtual environments, and their presentation at the exhibition.
To complement the development work, we conducted a qualitative analysis of the user experience based on interviews with the clothing designers. The results show that virtual spaces significantly influence the perception of clothing and enable a more holistic understanding of their conceptual design. At the same time, it turns out that the success of the presentation depends on the alignment between the clothing concept, the design of the space, and the level of interactivity. Finally, we provided suggestions for improvements and the further development of the VR application.
The study confirms that virtual reality represents an effective and promising approach to presenting digital fashion, while also opening opportunities for further development in the areas of interaction, dynamics, and user engagement.
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