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Resisting technology addiction with Mencius
ID Liang, Yuchen (Author)

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Abstract
In the attention economy, technology companies derive their primary profits not from direct content consumption but from advertising revenue generated by capturing users’ attention. This relentless pursuit of attention has led to widespread issues of addiction to social media, pornography, and video games across the world. This problem cannot be addressed by individual willpower alone, as advanced technologies and design techniques are deliberately crafted to exploit human psychology and foster addictive behaviours. To address this issue, we must move away from both rugged individualism and oppressive patriarchy. Mencian ethics, particularly his principle of “don’t forget, don’t force”, offers a valuable model. According to this approach, we should focus on collectively creating environments that foster healthy digital habits, rather than placing the burden solely on individuals or resorting to forceful behaviour modification. This environment must be nurtured by all family members. Beyond the family, we must also work to cultivate a healthy digital culture in society at large.

Language:English
Keywords:attention economy, technology addiction, Mencius (Mengzi), mutual aid, Confucianism
Organization:FF - Faculty of Arts
Publication version:Version of Record
Year:2026
Number of pages:Str. 103-118
Numbering:Vol. 14 (30), 1
PID:20.500.12556/RUL-187385 This link opens in a new window
UDC:1
ISSN on article:2232-5131
DOI:10.4312/as.2026.14.1.103-118 This link opens in a new window
COBISS.SI-ID:290714115 This link opens in a new window
Publication date in RUL:10.09.2026
Views:183
Downloads:40
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Record is a part of a journal

Title:Asian studies = Azijske študije
Publisher:Založba Univerze v Ljubljani
ISSN:2232-5131
COBISS.SI-ID:265206272 This link opens in a new window

Licences

License:CC BY-SA 4.0, Creative Commons Attribution-ShareAlike 4.0 International
Link:http://creativecommons.org/licenses/by-sa/4.0/
Description:This Creative Commons license is very similar to the regular Attribution license, but requires the release of all derivative works under this same license.

Secondary language

Language:Slovenian
Abstract:
V ekonomiji pozornosti tehnološka podjetja ne ustvarjajo glavnega dobička iz neposredne potrošnje vsebin, temveč iz oglaševalskih prihodkov, ki jih ustvarijo s pritegnitvijo pozornosti uporabnikov. To nenehno prizadevanje za pozornost je po vsem svetu privedlo do odvisnosti od družbenih medijev, pornografije in videoiger. Te težave ni mogoče rešiti zgolj z individualno voljo, saj so napredne tehnologije in oblikovalske tehnike namerno zasnovane na način, da izkoriščajo človeško psihologijo ter spodbujajo zasvojenost. Da bi primerno obravnavali te težave, se moramo odmakniti od ostrega individualizma in zatiralnega patriarhata. Pri tem Mencijeva etika, zlasti njegovo načelo »ne pozabi, ne vsiljuj«, ponuja dragocen model. V skladu s tem bi se morali osredotočiti na skupno ustvarjanje okolij, ki spodbujajo zdrave digitalne navade, namesto da breme prelagamo izključno na posameznike oziroma se zatekamo k prisilnemu spreminjanju vedenja. To okolje morajo negovati vsi družinski člani. Hkrati si je treba prizadevati tudi za gojenje zdrave digitalne kulture v družbi kot celoti.

Keywords:ekonomija pozornosti, odvisnost od tehnologije, Mencij (Mengzi), medsebojna pomoč, konfucianizem

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