Generativna umetna inteligenca kot orodje za grafično oblikovanje

Pavčnik, Lara (author), Prah, Nejc (mentor), Fras, Domen (comentor)

Cilj diplomske naloge je preizkusiti generativno umetno inteligenco (UI) kot orodje za grafično oblikovanje. V teoretičnem delu je opisana zgodovina generativne UI, njen doprinos na področju kreativnih industrij ter način, kako ljudje dojemajo oziroma razumejo kreativne industrije, predvsem v kontekstu z UI in v kontekstu dela z računalnikom s strani ene izmed pionirk tovrstnega oblikovanja. Praktični del raziskuje potek generiranja z umetno inteligenco, njene primerjalne prednosti in slabosti ter proces oblikovanja publikacije, ki prikazuje generirane vsebine in jih analizira.

• Language: Slovenian
• Keywords: vizualne komunikacije, grafično oblikovanje, umetna inteligenca, orodje, nove tehnologije, katalog, diplomska naloga
• Work type: Bachelor thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2026
• PID: 20.500.12556/RUL-186827
• Publication date in RUL: 05.09.2026

Secondary language

• Language: English
• Title: Generative artificial intelligence as a tool for graphic design

Abstract

The aim of this bachelor's thesis is to examine generative artificial intelligence (AI) as a tool for graphic design. The theoretical part presents the history of generative AI, its contribution to the creative industries, and the ways in which people perceive and understand the creative industries, particularly in the context of AI and computer-based design, as explored by one of the pioneers of this approach. The practical part investigates the process of generating content with artificial intelligence, its comparative advantages and limitations, and the design process of a publication that presents and analyzes the generated content.

• Keywords: visual communications, graphic design, artificial intelligence , tools, new technologies, catalog, BA thesis