Napovedniki podjetniške namere študentov : magistrsko delo

Kovač, Lina (author), Popov, Boris (mentor)

Podjetniška namera je pomemben predhodnik podjetniškega vedenja, zato njeno preučevanje omogoča boljše razumevanje začetkov posameznikovega podjetniškega delovanja. Teoretično osnovo za preučevanje podjetniške namere pogosto predstavlja teorija načrtovanega vedenja (TNV), ki smo jo za boljše razumevanje podjetniške namere razširili z dvema dodatnima dejavnikoma. V magistrski nalogi smo preučili, v kolikšni meri stališče do podjetništva, subjektivna norma, zaznan nadzor nad vedenjem (vsi trije dejavniki TNV), zaznana podpora univerze podjetništvu in zadovoljenost potrebe po avtonomnosti med študijem napovedujejo podjetniško namero študentov. Zanimalo nas je tudi, kako se dejavnika, s katerima smo razširili model TNV, povezujeta z dejavniki TNV ter ali obstajajo razlike v podjetniški nameri in dejavnikih TNV med študenti različnih študijskih področij. V raziskavi je sodelovalo 275 študentov slovenskih univerz. Izpolnili so spletni vprašalnik, ki je vključeval demografske podatke in postavke za merjenje podjetniške namere, dejavnikov TNV, zaznane podpore univerze podjetništvu ter zadovoljenosti potrebe po avtonomnosti med študijem. Rezultati so pokazali, da med vsemi petimi dejavniki k napovedovanju podjetniške namere pomembno prispevata le stališče do podjetništva in zaznan nadzor nad vedenjem. Zaznana podpora univerze podjetništvu se je nizko pozitivno povezovala z zaznanim nadzorom nad vedenjem, zadovoljenost potrebe po avtonomnosti med študijem pa se ni pomembno povezovala z nobenim dejavnikom TNV. Razširitev modela TNV z zaznano podporo univerze podjetništvu in zadovoljenostjo potrebe po avtonomnosti med študijem ni pomembno izboljšala pojasnjevanja podjetniške namere. Študenti različnih študijskih področij se niso statistično značilno razlikovali v podjetniški nameri ali dejavnikih TNV. Ugotovitve raziskave prispevajo k boljšemu razumevanju dejavnikov podjetniške namere slovenskih študentov ter kažejo, da imata pri podjetniški nameri pomembno vlogo predvsem pozitivno vrednotenje podjetništva in zaznana zmožnost za uspešno podjetniško delovanje.

• Language: Slovenian
• Keywords: podjetništvo, namera, načrtovano vedenje, učno okolje, študenti
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FF - Faculty of Arts
• Place of publishing: Ljubljana
• Publisher: [L. Kovač]
• Year: 2026
• Number of pages: 56 str.
• PID: 20.500.12556/RUL-184015
• UDC: [159.9:005]-057.875(043.2)
• COBISS.SI-ID: 283323139
• Publication date in RUL: 24.06.2026

Secondary language

• Language: English
• Title: Predictors of university students' entrepreneurial intention

Abstract

Entrepreneurial intention is an important antecedent of entrepreneurial behaviour; therefore, its study enables a better understanding of the initial stages of individuals’ entrepreneurial activity. The Theory of planned behavior (TPB) frequently serves as the theoretical framework for the study of entrepreneurial intention. In this master’s thesis, the TPB was extended with two additional factors to achieve a more comprehensive understanding of entrepreneurial intention. Specifically, we examined the extent to which attitude toward entrepreneurship, subjective norm, perceived behavioural control (the three TPB factors), perceived university support for entrepreneurship, and autonomy need satisfaction during studies predict students' entrepreneurial intention. We were also interested in how the two factors used to extend the TPB model relate to the TPB factors, as well as whether differences in entrepreneurial intention and TPB factors exist among students from different fields of study. The study included 275 students from Slovenian universities. Participants completed an online questionnaire comprising demographic information and items measuring entrepreneurial intention, TPB factors, perceived university support for entrepreneurship, and autonomy need satisfaction during studies. The results showed that, among all five factors, only attitude toward entrepreneurship and perceived behavioural control made significant contributions to predicting entrepreneurial intention. Perceived university support for entrepreneurship weakly positively correlated with perceived behavioural control, whereas autonomy need satisfaction during studies did not significantly correlate with any of the TPB factors. Extending the TPB model with perceived university support for entrepreneurship and autonomy need satisfaction during studies did not significantly improve the explanation of entrepreneurial intention. Students from different fields of study did not differ significantly in entrepreneurial intention or TPB factors. The findings contribute to a better understanding of determinants of entrepreneurial intention among Slovenian students and indicate that positive evaluations of entrepreneurship and perceived capability for successful entrepreneurial activity play an important role in entrepreneurial intention.

• Keywords: entrepreneurship, intention, planned behavior, academic environment, students