Oblikovanje etnografske razstave

Dernovšek, Tina (author), Kozole, Emil (mentor), Fras, Domen (comentor)

Cilj magistrskega dela je analiza oblikovanja začasne razstave ter vizualne identitete razstave Zgodbe steljnikov: Preplet orlove praproti, živali in ljudi, ki sem jo oblikovala v sodelovanju s Slovenskim etnografskim muzejem v Ljubljani. K temu sem pristopila z ogledom in analizo etnografskih razstav v slovenskem prostoru ter prepoznavanjem oblikovalskih problemov in dobrih praks. V raziskavi obravnavam proces oblikovanja, analiziram oblikovalske odločitve ter ocenjujem učinkovitost vizualnih elementov ter postavitve. Rezultat analize je poglobljeno razumevanje procesa oblikovanja razstave, lastne vloge kot oblikovalke razstave ter grafične oblikovalke in odnosov z vsemi akterji v projektu (kuratorka, avtorica – raziskovalka, tehnični sodelavci, gledalci itd.), z namenom izboljšanja svoje nadaljnje profesionalne oblikovalske prakse. Oblikovanje razstave sem med samim načrtovanjem testirala in predstavljala s skicami ter maketo prostorske postavitve. Vzporedno s tem sem razvijala vizualno identiteto razstave, za katero sem si prizadevala, da odstopa od konvencionalnih okvirjev oblikovanja razstav na temo narave.

• Language: Slovenian
• Keywords: vizualne komunikacije, grafično oblikovanje, oblikovanje razstave, vizualna identiteta, etnografska razstava, pripovednost, Bela krajina, steljniki, magistrska naloga
• Work type: Master's thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2026
• PID: 20.500.12556/RUL-183964
• Publication date in RUL: 23.06.2026

Secondary language

• Language: English
• Title: Designing an ethnographic exhibition

Abstract

The aim of this master’s thesis is to analyze the design of the temporary exhibition and the visual identity of the exhibition Stories of steljniki: The interweaving of common bracken, animals and humans, which I designed in collaboration with the Slovenian Ethnographic Museum in Ljubljana. I approached this by reviewing and analyzing ethnographic exhibitions in Slovenia and identifying design challenges and best practices. In this research, I examine the design process, analyze design decisions, and evaluate the effectiveness of visual elements and the exhibition layout. The result of the analysis is a deeper understanding of the exhibition design process, my own role as an exhibition designer and graphic designer, and the relationships with all project stakeholders (curator, author–researcher, technical staff, viewers, etc.), with the aim of improving my future professional design practice. During the planning phase, I tested and presented the exhibition design using sketches and a spatial layout model. In parallel, I developed the exhibition’s visual identity, striving to move beyond the conventional frameworks of exhibition design on the theme of nature.

• Keywords: visual communications, graphic design, exhibition design, visual identity, ethnographic exhibition, storytelling, Bela krajina, steljniki, MA thesis