Postavitev spletne trgovine za ročno izdelane izdelke z uporabo metode oblikovalskega snovanja

Grum, Erika (author), Stanković Elesini, Urška (mentor), Weingerl, Primož (comentor)

Magistrsko delo obravnava postavitev spletne trgovine za ročno izdelane izdelke z uporabo metode oblikovalskega snovanja. Namen raziskave je bil razviti funkcionalno, uporabniku prijazno in vizualno privlačno spletno trgovino, ki bi samostojni podjetnici omogočala učinkovito predstavitev in prodajo ročno izdelanih pletenih in kvačkanih izdelkov ter preprosto upravljanje vsebin. Hkrati je bilo raziskano, ali je z uporabo uporabniku osredotočenega pristopa mogoče razviti spletno trgovino, ki zagotavlja kakovostno uporabniško izkušnjo ter ustreza potrebam ciljne skupine. Raziskava je temeljila na metodi oblikovalskega snovanja, ki vključuje stopnjo empatije, definiranje problema, iskanje idej, prototipiranja in testiranja. V empiričnem delu je bila izvedena analiza konkurence, ki je zajemala pet slovenskih in pet tujih spletnih trgovin. Analiza je obsegala vizualni, tehnični, uporabniški in vsebinski vidik. Dopolnjena je bila z analizo SWOT. Za ugotavljanje potreb in nakupnih navad potencialnih uporabnikov je bila izvedena anketa. Na podlagi rezultatov analize in ankete so bile oblikovane smernice za postavitev nove spletne trgovine. V stopnji prototipiranja so bili zasnovani zemljevid strani in žični diagrami, ki določajo strukturo spletnega mesta in razporeditev vsebin. Na podlagi pripravljenih načrtov, določene barvne palete in tipografije je bila z uporabo sistema za upravljanje vsebin WordPress ter vtičnika WooCommerce razvita funkcionalna spletna trgovina. Uporabniška izkušnja je bila ovrednotena s pomočjo vprašalnika SUS in testirana z orodjem UXtweak. Rezultati raziskave so pokazali, da uporabniki pri spletnem nakupu največjo pozornost namenjajo jasnim opisom izdelkov, kakovostnim fotografijam, pregledni strukturi spletne strani in preprostemu postopku nakupa. Testiranje razvite spletne trgovine je pokazalo visoko stopnjo uporabnosti in preprosto navigacijo. Ugotovljeno je bilo, da metoda oblikovalskega snovanja predstavlja učinkovito orodje za razvoj uporabniku prilagojenih digitalnih rešitev ter omogoča sistematičen razvoj funkcionalnih spletnih trgovin. Raziskava je potrdila, da je mogoče z uporabo sistematičnega pristopa in dostopnih tehnologij razviti funkcionalno spletno trgovino, ki ustreza potrebam naročnika in končnih uporabnikov.

• Language: Slovenian
• Keywords: Spletna trgovina, metoda oblikovalskega snovanja, uporabniška izkušnja, WordPress, spletno nakupovanje, ročno izdelani izdelki.
• Work type: Master's thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2026
• PID: 20.500.12556/RUL-183904
• Publication date in RUL: 20.06.2026

Secondary language

• Language: English
• Title: Designing online store for handmade products using design thinking method

Abstract

The master's thesis addresses the development of an online store for handmade products using the method of design thinking. The aim of the research was to develop a functional, user-friendly, and visually appealing online store that would enable a sole entrepreneur to effectively present and sell handmade knitted and crocheted products, while also allowing simple content management. At the same time, the study examined whether a user-centered approach could be used to develop an online store that provides a high-quality user experience and meets the needs of the target group. The research was based on the design thinking method, which includes the phases of empathy, problem definition, ideation, prototyping, and testing. In the empirical part of the study, a competitor analysis was conducted, including five Slovenian and five foreign online stores. The analysis covered visual, technical, user, and content aspects and was complemented by a SWOT analysis. A survey was conducted to identify the needs and purchasing habits of potential users. Based on the results of the analysis and the survey, guidelines for the development of a new online store were established. During the prototyping phase, the information architecture and wireframe system were designed, defining the structure of the website and the arrangement of its content. Based on the prepared plans, the defined color palette, and typography, a functional online store was developed using the WordPress content management system and the WooCommerce plugin. The user experience was evaluated using the System Usability Scale (SUS) questionnaire and tested with the UXtweak tool. The results of the research showed that users pay the most attention to clear product descriptions, high-quality photographs, a well-structured website layout, and a simple purchasing process when shopping online. Testing of the developed online store demonstrated a high level of usability and easy navigation. The study found that the design thinking method represents an effective tool for developing user-centered digital solutions and enables the systematic development of functional online stores. The research confirmed that, by using a systematic approach and accessible technologies, it is possible to develop a functional online store that meets the needs of both the client and the end users.

• Keywords: Online store, design thinking method, user experience, WordPress, online shopping, handmade products