Razvoj komunikacijskih strategij v veslaškem klubu Maribor v dobi digitalizacije : magistrsko delo

Čas, Maja (author), Zalaznik, Maja (mentor), Hočevar, Marko (member of the commission for defense), Farčnik, Daša (member of the commission for defense)

• Language: Slovenian
• Keywords: Slovenija, šport, društva, digitalizacija, komuniciranje, družbena omrežja, elektronsko trženje
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Čas
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (IV, 57, 6 str.)
• PID: 20.500.12556/RUL-183465
• UDC: 316.77
• COBISS.SI-ID: 277883395
• Publication date in RUL: 12.06.2026

Secondary language

• Language: English
• Title: The development of communication strategies in the rowing club Maribor in the digital era
• Keywords: Slovenia, sports, societies, digitalization, communications, social networks, electronic marketing