Vloga družbenih medijev pri nakupu zdravil brez recepta : magistrsko delo

Šabič, Sanela (author), Kos Koklič, Mateja (mentor), Vida, Irena (member of the commission for defense), Dmitrović, Tanja (member of the commission for defense)

• Language: Slovenian
• Keywords: Slovenija, zdravila, trženje, družbena omrežja, informacije, vedenje potrošnikov, nakup
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: S. Šabič
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 47, 19 str.)
• PID: 20.500.12556/RUL-183453
• UDC: 614
• COBISS.SI-ID: 277441795
• Publication date in RUL: 12.06.2026

Secondary language

• Language: English
• Title: The role of social media in the purchase of over-the-counter drugs
• Keywords: Slovena, medications, marketing, social networks, information, consumer behaviour, purchasing