Analysing the impact of implementing a generative AI legal research tool on customer loyalty and retention at a selected company : master thesis

Boromisa, Petar (author), Tomat, Luka (mentor), Tekavčič, Metka (member of the commission for defense), Cirman, Andreja (member of the commission for defense)

• Language: English
• Keywords: informatics, artificial intelligence, publishing, customer, loyalty, satisfaction, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: P. Boromisa
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (V, 46, 5 str.)
• PID: 20.500.12556/RUL-183440
• UDC: 004.8
• COBISS.SI-ID: 277019907
• Publication date in RUL: 12.06.2026

Secondary language

• Language: Slovenian
• Title: Analiza vpliva implementacije generativnega umetnointeligenčnega raziskovalnega orodja za pravne storitve na zvestobo in zadržanje strank v izbranem podjetju
• Keywords: informatika, umetna inteligenca, založništvo, stranka, lojalnost, zadovoljstvo, analiza