Building an athlete personal brand through political activism : the cases of Kareem Abdul Jabbar and LeBron James

Herkovič, Gašper (author), Vangeli, Anastas (mentor), Zalaznik, Maja (member of the commission for defense), Ding, Zhonghui (member of the commission for defense)

• Language: English
• Keywords: marketing, sports, politics, society, brands, cases, comparisons
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: G. Herkovič
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 57 str.)
• PID: 20.500.12556/RUL-183433
• UDC: 339.138
• COBISS.SI-ID: 273218563
• Publication date in RUL: 12.06.2026

Secondary language

• Language: Slovenian
• Title: Grajenje osebne znamke športnika skozi politični aktivizem: primera Kareema Abdula Jabbarja in Lebrona Jamesa : master thesis
• Keywords: trženje, šport, politika, družba, blagovne znamke, primeri, komparacije