Analiza dejavnikov uspeha prodaje preko spletne platforme Amazon : magistrsko delo

Simerl, Mojca (author), Zupan, Blaž (mentor), Lahovnik, Matej (member of the commission for defense), Svetina Nabergoj, Anja (member of the commission for defense)

• Language: Slovenian
• Keywords: trgovina, prodaja na drobno, spletna trgovina, Amazon, uspešnost poslovanja, proizvodi, trženje, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Simerl
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (IV, 54, 94 str.)
• PID: 20.500.12556/RUL-183429
• UDC: 658.8
• COBISS.SI-ID: 273042947
• Publication date in RUL: 12.06.2026

Secondary language

• Language: English
• Title: An analysis of the success factors of sales through the Amazon online platform
• Keywords: trade, retail trade, online shopping, Amazon, business efficiency, products, marketing, analysis