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Vpliv spletne prisotnosti na identiteto luksuznih blagovnih znamk francoskih modnih hiš : primerjava blagovnih znamk Dior in Chanel
ID Gašić, Nina (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window, ID Pfajfar, Gregor (Member of the commission for defense), ID Farčnik, Daša (Member of the commission for defense)

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Language:Slovenian
Keywords:trženje, elektronsko trženje, blagovne znamke, luksus, identiteta podjetja, digitalizacija, vedenje potrošnikov
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:N. Gašić
Year:2026
Number of pages:1 spletni vir (1 datoteka PDF (III, 55, 8 str.)
PID:20.500.12556/RUL-183423 This link opens in a new window
UDC:339.138
COBISS.SI-ID:272884483 This link opens in a new window
Publication date in RUL:12.06.2026
Views:218
Downloads:111
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Secondary language

Language:English
Title:The impact of online presence on the luxury brand identity of French fashion houses: a comparison of Dior and Chanel : magistrsko delo
Keywords:marketing, electronic marketing, brands, luxury, corporate identity, digitalization, consumer behaviour

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