Sharing the knowledge : communication and dissemination

Čater, Maša (author), Hölter, Sabine M. (author)

All the great potential of home cage monitoring (HCM) will remain unrealised if the knowledge about its value is not communicated and disseminated efficiently via appropriate channels to the relevant target audiences. This chapter explains why effective communication and widespread dissemination are so important and describes in detail who are relevant stakeholders, what messages they need to hear, which channels are appropriate for which audience, which tools to use (including AI-driven storytelling), what efforts are involved, and how to evaluate the impact of your communication activities. The necessity of understanding target audiences and tailoring messages, media, and formats accordingly are highlighted. Using examples and case studies, we demonstrate why such efforts are worth it and how they can contribute not only to increased acceptance and funding support for HCM, but also to building public trust in animal research. The goal of this chapter is to help the reader understand that for any technical or scientific development to have an impact, efficient sharing of the new knowledge with relevant audiences is a prerequisite. We will explain in detail in the following subchapters: 1. The effects efficient communication can have on stakeholders, and what are the negative consequences of inadequate communication (see section “Consequences of Inadequate Communication”) 2. What dissemination channels are available and how to use them strategically 3. The importance of identifying relevant target audiences, understanding their needs, and tailoring messages and communication channels to every single one of them 4. Which communication tools and techniques are most effective 5. Typical challenges encountered in communication 6. Examples of successful communication strategies 7. How to use collaboration as multiplier 8. How to monitor the effectiveness of communication 9. What are the next steps for HCM communication.

• Language: English
• Keywords: stakeholders, target audience, message framing, outreach, public trust
• Work type: Scientific work
• Typology: 1.16 - Independent Scientific Component Part or a Chapter in a Monograph
• Organization: BF - Biotechnical Faculty
• Publication status: Published
• Publication version: Version of Record
• Publication date: 17.04.2026
• Year: 2026
• Number of pages: Str. 319-352
• PID: 20.500.12556/RUL-181937
• UDC: 57.084
• DOI: 10.1007/978-3-032-19781-8_12
• COBISS.SI-ID: 275798019
• Publication date in RUL: 20.04.2026

Record is a part of a monograph

• Title: Home cage monitoring in rodents : a global effort
• Editors: Stefano Gaburro, Silvia Mandillo
• Place of publishing: Cham
• Publisher: Springer
• ISBN: 978-3-032-19781-8
• COBISS.SI-ID: 275773955

Licences

• License: CC BY 4.0, Creative Commons Attribution 4.0 International
• Link: http://creativecommons.org/licenses/by/4.0/
• Description: This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.

Secondary language

• Language: Slovenian
• Keywords: obnašanje živali, monitoring v domači kletki, deležniki, komunikacija, diseminacija informacij

Projects

• Funder: Other - Other funder or multiple funders
• Project number: CA20135 TEATIME
• Name: Improving biomedical research by automated behaviour monitoring in the animal home-cage