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Vloga identitete in družbenih vplivov pri porabnikovem nakupu cestnega kolesa
ID Pirš, Ema (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

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Language:Slovenian
Keywords:trženje, nakup, mobilnost, šport, odločanje, blagovne znamke, vedenje potrošnikov
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:E. Pirš
Year:2026
Number of pages:1 spletni vir (1 datoteka PDF (II, 25, 59 str.)
PID:20.500.12556/RUL-181632 This link opens in a new window
UDC:366
COBISS.SI-ID:273392899 This link opens in a new window
Publication date in RUL:10.04.2026
Views:90
Downloads:8
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Secondary language

Language:English
Title:The role of identity and social influences in the consumer’s purchase of a road bicycle
Keywords:marketing, purchasing, mobility, sports, decision making, brands, consumer behaviour

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