Analiza vpliva označevanja sponzoriranih objav na percepcijo in odločanje potrošnikov

Gorjanc, Klara (author), Kolar, Tomaž (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, vplivneži, sponzorstvo, oglas, zakonodaja, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: K. Gorjanc
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 24, 10 str.)
• PID: 20.500.12556/RUL-181630
• UDC: 366
• COBISS.SI-ID: 273379843
• Publication date in RUL: 10.04.2026

Secondary language

• Language: English
• Title: Analysis of the impact of labeling sponsored posts on consumer perception and decision-making
• Keywords: marketing, electronic marketing, social networks, influencers, sponsorship, advertisement, legislation, analysis