A bibliometric analysis of the use of eye-tracking in packaging design

Hajrić, Adi-Selman (author), Husić-Mehmedović, Melika (mentor), Hrovatin, Nevenka (member of the commission for defense)

• Language: English
• Keywords: neuroscience, marketing, consumer behavior, packaging, design, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. S. Hajrić
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (VIII, 63 str.)
• PID: 20.500.12556/RUL-181618
• UDC: 339.138
• COBISS.SI-ID: 271644675
• Publication date in RUL: 10.04.2026

Secondary language

• Language: Slovenian
• Title: Bibliometrična analiza uporabe sledenja očesu pri oblikovanju embalaže
• Keywords: kognitivna znanost, trženje, vedenje potrošnikov, embalaža, design, raziskave, analiza