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Pomen digitalnih poslovnih modelov za trženjske rezultate podjetij
ID Jakovina, Jan (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window, ID Lahovnik, Matej (Member of the commission for defense), ID Kolar, Tomaž (Member of the commission for defense)

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MD5: BE0B24956912F065D4ABCDE6C1ACE805

Language:Slovenian
Keywords:trženje, elektronsko trženje, digitalizacija, modeli, strategija, optimizacija, raziskave
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:J. Jakovina
Year:2026
Number of pages:1 spletni vir (1 datoteka PDF (III, 49, 34 str.)
PID:20.500.12556/RUL-181608 This link opens in a new window
UDC:339.138
COBISS.SI-ID:271545347 This link opens in a new window
Publication date in RUL:10.04.2026
Views:78
Downloads:21
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Secondary language

Language:English
Title:The importance of digital business models for companies’ marketing outcomes
Keywords:marketing, electronic marketing, digitalization, models, strategy, optimization, research

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