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Vloga umetne inteligence pri oblikovanju strankine izkušnje nakupa ležišč
ID Češko, Ana (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window, ID Tekavčič, Metka (Member of the commission for defense), ID Čater, Barbara (Member of the commission for defense)

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MD5: C131AAC0CFCED90E0C8F294A1491885A

Language:Slovenian
Keywords:informatika, umetna inteligenca, nakup, vedenje potrošnikov, odločanje, zaupanje, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:A. Češko
Year:2026
Number of pages:1 spletni vir (1 datoteka PDF (IV, 60, 50 str.)
PID:20.500.12556/RUL-181582 This link opens in a new window
UDC:004.8
COBISS.SI-ID:270656771 This link opens in a new window
Publication date in RUL:10.04.2026
Views:242
Downloads:114
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Secondary language

Language:English
Title:The role of AI in shaping the customer experience of mattress shopping
Keywords:informatics, artificial intelligence, purchase, consumer behaviour, decision making, trust, research, analysis

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