Digitalna obdelava fotografij v oglasih na družbenih omrežjih kot element zavajajočega oglaševanja v kozmetični industriji

Planinšek, Katra (author), Culiberg, Barbara (mentor), Čater, Barbara (member of the commission for defense), Vida, Irena (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, kozmetika, oglaševanje, oglas, družbena omrežja, navidezna resničnost, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: J. Kozamernik
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 47, 10 str.)
• PID: 20.500.12556/RUL-181573
• UDC: 339.138
• COBISS.SI-ID: 270547459
• Publication date in RUL: 10.04.2026

Secondary language

• Language: English
• Title: Digitally enhanced photography in advertisements on social media as an element of misleading advertising in the cosmetic industry
• Keywords: marketing, cosmetics, advertising, advertisement, social networks, virtual reality, research, analysis