Stališča slovenskih porabnikov do umeščanja izdelkov v filmih in serijah

Lukan, Ema (author), Kos Koklič, Mateja (mentor), Vida, Irena (member of the commission for defense), Dmitrović, Tanja (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, nakup, proizvodi, blagovne znamke, filmska industrija, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: E. Lukan
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (IV, 62, 45 str.)
• PID: 20.500.12556/RUL-181570
• UDC: 339.138
• COBISS.SI-ID: 270531843
• Publication date in RUL: 10.04.2026

Secondary language

• Language: English
• Title: Attitudes of Slovenian consumers towards product placement in movies and series
• Keywords: marketing, consumer behaviour, purchasing, products, brands, film industry, research, analysis