Market and user research in an early-stage company following lean principle

Kralj, Martin (author), Svetina Nabergoj, Anja (mentor), Lindič, Jaka (member of the commission for defense), Slavec Gomezel, Alenka (member of the commission for defense)

• Language: English
• Keywords: start-up, consumer behaviour, market research, risk management, values, research, cases, electric vehicles
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Kralj
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (VI, 55, 48 str.)
• PID: 20.500.12556/RUL-181566
• UDC: 339.13
• COBISS.SI-ID: 270209795
• Publication date in RUL: 10.04.2026

Secondary language

• Language: Slovenian
• Title: Tržna in uporabniška raziskava v vitkem zagonskem podjetju
• Keywords: zagonsko podjetje, vedenje potrošnikov, tržne raziskave, obvladovanje tveganj, vrednote, raziskave, primeri, električna vozila