An analysis of the company’s customer value proposition : the case of Wool Line

Kurtović Bijedić, Lamija (author), Berberović, Denis (mentor), Hrovatin, Nevenka (member of the commission for defense)

• Language: English
• Keywords: marketing, products, value, brands, consumer behaviour, cases, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: L. Kurtović_Bijedić
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 59, 4 str.)
• PID: 20.500.12556/RUL-181561
• UDC: 339.138
• COBISS.SI-ID: 270162435
• Publication date in RUL: 10.04.2026

Secondary language

• Language: Slovenian
• Title: Analiza ponujene vrednosti podjetja za stranke : primer podjetja Wool line
• Keywords: trženje, proizvodi, vrednost, blagovne znamke, vedenje potrošnikov, primeri, raziskave, analiza