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The impacts of artificial intelligence on consumers' attitudes and behaviour
ID Velenšek, Ana (Author), ID Vangeli, Anastas (Mentor) More about this mentor... This link opens in a new window, ID Zalaznik, Maja (Member of the commission for defense), ID Pavasović Trošt, Tamara (Member of the commission for defense)

URLURL - Source URL, Visit http://www.cek.ef.uni-lj.si/magister/velensek6236-B.pdf This link opens in a new window

Language:English
Keywords:marketing, electronic marketing, artificial intelligence, consumer behaviour, personalization, data protection, ethics, trends
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:A. Velenšek
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (IV, 56, 12 str.)
PID:20.500.12556/RUL-180256 This link opens in a new window
UDC:004.8
COBISS.SI-ID:268435203 This link opens in a new window
Publication date in RUL:04.03.2026
Views:350
Downloads:203
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Secondary language

Language:Slovenian
Title:Vplivi umetne inteligence na odnos in vedenje potrošnikov
Keywords:trženje, elektronsko trženje, umetna inteligenca, vedenje potrošnikov, personalizacija, varstvo podatkov, etika, trendi

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