Trženje znamke I feel Slovenia preko športa

Čoderl Baglama, Eva (author), Zalaznik, Maja (mentor), Hočevar, Marko (member of the commission for defense), Čater, Barbara (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, nacionalna identiteta, država, šport, strategija trženja, primeri
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: E. Čoderl Baglama
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 47, 37 str.)
• PID: 20.500.12556/RUL-180239
• UDC: 339.138
• COBISS.SI-ID: 267639811
• Publication date in RUL: 04.03.2026

Secondary language

• Language: English
• Title: Marketing of the brand I feel Slovenia through sports
• Keywords: marketing, brands, national identity, state, sports, marketing strategy, cases