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Influencer marketing for targeted market diversification in luxury hotels : a qualitative analysis of luxury hotels in Maldives
ID Georgieva Apostolova, Maria (Author), ID Mihalič, Tanja (Member of the commission for defense)

URLURL - Source URL, Visit http://www.cek.ef.uni-lj.si/magister/apostolova6139-B.pdf This link opens in a new window

Language:English
Keywords:tourism, marketing, destination, hotel industry, luxury, sustainable development, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:M. Georgieva Apostolova
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (II, 54, [4] str.))
PID:20.500.12556/RUL-180233 This link opens in a new window
UDC:338.48
COBISS.SI-ID:267306755 This link opens in a new window
Publication date in RUL:04.03.2026
Views:52
Downloads:18
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Secondary language

Language:Slovenian
Keywords:turizem, trženje, destinacija, hotelirstvo, luksus, trajnostni razvoj, raziskave, analiza

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