The use of gamification in social marketing : the case of environmental volunteering among young people in Slovenia

Planinšek, Nina (author), Kos Koklič, Mateja (mentor), Vida, Irena (member of the commission for defense), Kolar, Tomaž (member of the commission for defense)

• Language: English
• Keywords: marketing, electronic marketing, social networks, youth, volunteerism, gamification, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Planinšek
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (V, 69, 166 str.)
• PID: 20.500.12556/RUL-180230
• UDC: 339.138
• COBISS.SI-ID: 266863363
• Publication date in RUL: 04.03.2026

Secondary language

• Language: Slovenian
• Title: Uporaba igrifikacije v družbenem trženju : primer okoljskega prostovoljstva med mladimi v Sloveniji
• Keywords: trženje, elektronsko trženje, družbena omrežja, mladina, prostovoljstvo, igrifikacija, raziskave, analiza