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Primerjava tradicionalnih in spletnih pristopov trženja in njihov vpliv na promocijo športnih dogodkov
ID Razpotnik, Lea (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window, ID Hočevar, Marko (Member of the commission for defense), ID Čater, Barbara (Member of the commission for defense)

URLURL - Source URL, Visit http://www.cek.ef.uni-lj.si/magister/razpotnik6205-B.pdf This link opens in a new window

Language:Slovenian
Keywords:šport, dogodek, promocija, trženje, elektronsko trženje, digitalizacija, sponzorstvo, komparacije
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:L. Razpotnik
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (III, 73, 42 str.)
PID:20.500.12556/RUL-180204 This link opens in a new window
UDC:339.138
COBISS.SI-ID:264988931 This link opens in a new window
Publication date in RUL:04.03.2026
Views:179
Downloads:82
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Secondary language

Language:English
Title:A comparison of traditional and online marketing approaches and their impact on the promotion of sports events
Keywords:sports, event, promotion, marketing, electronic marketing, digitalization, sponsorship, comparisons

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