An analysis of the managerial adoption and continuance of Daily Deals in the hotel industry through the application of technology acceptance theories

Bratec, Miha (author), Kuščer, Kir (mentor), Manfreda, Anton (comentor), Knežević Cvelbar, Ljubica (member of the commission for defense)

• Language: English
• Keywords: tourism, hotel industry, marketing, technology, business model, distribution, innovations, cases
• Work type: Doctoral dissertation
• Typology: 2.08 - Doctoral Dissertation
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Bratec
• Year: 2025
• Number of pages: VI, 180, 58 str.
• PID: 20.500.12556/RUL-180186
• UDC: 338.488.2:640.4:339.138(043.3)
• COBISS.SI-ID: 263613443
• Publication date in RUL: 04.03.2026

Secondary language

• Language: Slovenian
• Title: Analiza managerske vpeljave in dolgoročne rabe bliskovitih ponudb v hotelirstvu z uporabo teorij tehnološkega sprejetja
• Keywords: turizem, trženje, tehnologija, poslovni model, distribucija, inovacije, primeri