Purpose: The aim of this paper is to explore how the reading practices of Generation Z in Slovenia are shaped at the intersection of physical spaces—such as libraries and bookstores—and digital platforms, including social media and reading applications. The paper analyzes how these diverse environments influence reading choices, habits, and the formation of reading identity among young readers.
Methodology/approach: The research is based on an online survey conducted between March and May 2025 among social sciences and humanities students in Slovenia, aged 18 to 25. The questionnaire included both closed and open-ended questions. The analysis focuses on the use of libraries and bookstores, as well as the influence of digital platforms and social media on reading choices. Data were analyzed using descriptive statistical methods.
Results: The results show that Generation Z students in the social sciences and humanities primarily use libraries for study purposes, while they visit bookstores for the aesthetic experience and browsing without the intention to purchase. The influence of digital platforms and social media on reading choices is present but smaller than expected; personal recommendations remain the key factor. The use of specialized reading apps is also surprisingly low.
Research limitation: The sample is limited to students in specific academic fields and does not represent the entire Generation Z population. Future research will include qualitative interviews.
Originality/practical implications: The article contributes to understanding how physical and digital spaces co-shape contemporary reading practices and identities among young adults in the context of cultural and technological change.
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