Ekonomski učinki športa : vidik velikih mednarodnih športnih prireditev

Zalaznik, Maja (author), Farčnik, Daša (author), Pahor, Marko (author), Vodičar, Janez (author), Lesjak, Miha (author)

V Sloveniji športa nismo velikokrat raziskovali ali o njem govorili z ekonomskega vidika, predvsem ne z vidika različnih ekonomskih učinkov športa in z njim povezanih dejavnosti. Šport ni več le telesna aktivnost, šport je danes neposredno in posredno, z vsemi povezanimi dejavnostmi, ena največjih industrij na svetu z mnogoterimi družbenimi in ekonomskimi učinki. Ker Slovenija spada med države, katerih prebivalci imajo visoko stopnjo nagnjenosti k športu in ga tudi podpirajo, poleg tega ga podpira tudi država, smo izvedli Ciljni raziskovalni projekt VP-2344 (financerja MGTŠ in ARIS*), v katerem vrednotimo ekonomske in družbene učinke športa v Sloveniji, posebej na področju velikih mednarodnih športnih prireditev. Z njimi se Slovenija predstavlja kot odlična organizatorica in zanimiva športnoturistična destinacija. Rezultati projekta kažejo multiplikativne učinke takšnih prireditev. Vse učinke bi bilo smiselno zajeti v zbir satelitskih računov, ki bi vsaj obdobno lahko pokazali, kolikšen je prispevek dejavnosti športa na BDP, zaposlenost in druge nacionalno pomembne makroekonomske kazalnike.

• Language: Slovenian
• Keywords: šport, športni management, raziskave, razvoj, ekonomski učinki športa, mednarodne športne prireditve, merjenje multiplikativnih učinkov športa
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business; FŠ - Faculty of Sport
• Publication status: Published
• Publication version: Version of Record
• Year: 2025
• Number of pages: Str. 241-248
• Numbering: Letn. 73, št. 3/4
• PID: 20.500.12556/RUL-179903
• UDC: 796.01
• ISSN on article: 3024-0603
• DOI: 10.52165/sport.73.3-4
• COBISS.SI-ID: 261053699
• Publication date in RUL: 26.02.2026

Record is a part of a journal

• Title: Šport
• Shortened title: Šport
• Publisher: Založba Univerze v Ljubljani
• ISSN: 3024-0603
• COBISS.SI-ID: 241824003

Licences

• License: CC BY-SA 4.0, Creative Commons Attribution-ShareAlike 4.0 International
• Link: http://creativecommons.org/licenses/by-sa/4.0/
• Description: This Creative Commons license is very similar to the regular Attribution license, but requires the release of all derivative works under this same license.

Secondary language

• Language: English
• Title: Economic effects of sport

Abstract

In Slovenia, we have not often researched or discussed sports from an economic perspective, especially not regarding the various economic effects of sports and related industries. Today, sports are no longer just a physical activity; today, sports, directly and indirectly, along with all related industries, represent one of the largest economic areas in the world with numerous social and economic effects. Since Slovenia is one of those countries where the population has a high propensity for sports and also supports it, as does the government, we conducted the Targeted Research Project VP-2344, financed by MGTŠ and ARIS, in which we assess the economic and social effects of sports in Slovenia, particularly in the field of large international sporting events. Through these events, Slovenia presents itself as an excellent organizer and as an interesting sports and tourism destination. The project's results show the multiplicative effects of such events. It would be sensible to include all effects and others in a set of satellite accounts that could at least periodically show what the most important economic implications are, such as impact on GDP, employability and other macroeconomic criteria.

• Keywords: sports, sports management, research, economic effects of sport, big international sport events, measurement of multiplicative effects of sport

Projects

• Funder: Other - Other funder or multiple funders
• Project number: VP-2344
• Name: VP-2344