Mapping the influence of Ansoff's corporate strategy

Župič, Ivan (author), Čater, Tomaž (author), Caputo, Andrea (author), Uršič, Dejan (author)

This paper conducts a systematic, data-driven analysis of H. Igor Ansoff's enduring impact on strategic management scholarship. Despite Ansoff's recognition as the “father of strategic management” and the continued relevance of his frameworks—including the Ansoff matrix, weak signals analysis, and strategic thrust—a comprehensive understanding of his influence remains incomplete. While previous research has documented the adoption of his concepts, few studies have empirically examined how his theories have influenced subsequent literature or been critiqued over time. We address these shortcomings through topic modeling, citation context analysis, and historiography applied to Web of Science publications citing Ansoff's Corporate Strategy (1965–2024). Our methodology identifies which concepts are most frequently referenced, whether citations are substantial or peripheral, and how the literature developed over time. This empirical approach reveals thematic developments in Ansoff-related research, highlights underexplored theoretical elements, and demonstrates how his frameworks continue to shape contemporary strategic thinking. The findings contribute to understanding how classical strategic management theories maintain relevance in today's business landscape.

• Language: English
• Keywords: Ansoff matrix, citation context analysis, corporate strategy, H. igor ansoff, historiography, strategic management
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business
• Publication status: In print
• Publication version: Version of Record
• Year: 2025
• PID: 20.500.12556/RUL-179694
• UDC: 005.3
• ISSN on article: 1086-1718
• DOI: 10.1002/jsc.70023
• COBISS.SI-ID: 253189891
• Publication date in RUL: 20.02.2026

Record is a part of a journal

• Title: Strategic change
• Shortened title: Strateg. change
• Publisher: Wiley
• ISSN: 1086-1718
• COBISS.SI-ID: 512083225

Licences

• License: CC BY 4.0, Creative Commons Attribution 4.0 International
• Link: http://creativecommons.org/licenses/by/4.0/
• Description: This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.

Secondary language

• Language: Slovenian
• Keywords: korporacije, management, poslovna strategija, corporations, management, business strategy

Projects

• Funder: ARIS - Slovenian Research and Innovation Agency
• Project number: P5-0128
• Name: Izzivi vključujočega in trajnostnega razvoja v prevladujoči paradigmi ekonomskih in poslovnih znanosti