Idejna zasnova revitalizacije proizvodne vinske kleti Ptuj

Tumpej-Jones, Aljaž (author), Gregorski, Mojca (mentor)

Magistrska naloga izhaja iz aktualnega vprašanja prihodnje vloge proizvodne vinske kleti v mestnem jedru Ptuja ter razmisleka o posledicah morebitne selitve vinske proizvodnje iz mesta. Pri tem izpostavlja Ptujsko vinsko klet kot enega temeljnih nosilcev mestne identitete in primarni element pri oblikovanju ter krepitvi blagovne znamke Ptuja kot mesta vina. Navkljub simbolični vlogi, ki jo ima Ptujska klet za mesto, je območje proizvodne vinske kleti, ki se nahaja ob robu historičnega mestnega jedra, prostorsko in programsko degradirano. Zaradi še delujoče proizvodnje, se objekt vinske kleti ne povezuje s kontekstom, ki ga obkroža in s tem onemogoča aktivno povezovanje s predprostorom vinske kleti. Takšno degradirano stanje izpostavlja osrednji konflikt obravnavan v magistrski nalogi: izkoriščenje polnega razvojnega potenciala lokacije bi zahtevalo selitev proizvodnje iz mestnega jedra, kar pa hkrati ogroža vlogo Ptujske kleti kot nosilca mestne identitete. Magistrska naloga se zato osredotoča na iskanje arhitekturnih in programskih možnosti za revitalizacijo območja, ki ohranjajo in hkrati krepijo vlogo Ptujske vinske kleti v mestnem prostoru, ob uresničevanju njenega vsebinskega in razvojnega potenciala. Cilj naloge je ponovno povezati danes razdrobljeno območje proizvodne vinske kleti z mestnim jedrom ter ga vključiti v širše urbano omrežje javnih površin. Poseben poudarek je namenjen obokanim kletnim prostorom, ki se iz danes skritih in neprepoznavnih ambientov razvijejo v javno dostopne in programsko aktivne dele mesta. Na tej podlagi naloga predlaga selitev proizvodne dejavnosti iz mestnega jedra kot nujen predpogoj za celostno revitalizacijo območja, pri čemer s programskim preoblikovanjem obstoječega objekta iz proizvodno naravnanega obrata v Hišo vina odpira možnosti za razvoj vinske kulture skozi umetnost, izobraževanje in kulinariko. Nov vinski center spremeni prej arhitekturno anonimen objekt v prepoznavno vinsko arhitekturo, ki postane nosilec mestne blagovne znamke “Ptuj, mesto vina”.

• Language: Slovenian
• Keywords: Arhitektura, mestna identiteta, vino, terroir, Ptujska vinska klet, selitev proizvodnje, revitalizacija, Hiša vina
• Work type: Master's thesis/paper
• Organization: FA - Faculty of Architecture
• Year: 2026
• PID: 20.500.12556/RUL-179590
• Publication date in RUL: 18.02.2026

Secondary language

• Language: English
• Title: Architectural proposal for the revitalisation of Ptujska klet's winery

Abstract

This master’s thesis addresses the question of the future role of the production wine cellar in Ptuj city centre and reflects on the consequences of the possible relocation of the wine production outside of the city. It highlights the Ptuj Wine Cellar as one of the fundamental pillars of the city’s identity and a primary element in shaping and strengthening the brand of Ptuj as a city of wine. Despite the symbolic role the Ptuj Wine Cellar plays in the city, the production wine cellar, located on the edge of the historic city centre, is degraded both spatially and programmatically. As a result of the continued production of wine, the wine cellar building does not connect with its surrounding context, therefore preventing active integration with its forecourt. This degraded condition exposes the central conflict of the thesis: fully exploiting the developmental potential of the site would require relocating the production element outside of the city centre, however, this threatens the role of the Ptuj Wine Cellar as a bearer of the city’s identity. Thus, the thesis focuses on exploring architectural and programmatic strategies for the revitalisation of the area in ways that preserve and simultaneously strengthen the role of the Ptuj Wine Cellar in the urban space while also realising its conceptual and developmental potential. The aim is to reconnect the currently fragmented area of the production wine cellar with the city centre and integrate it into the wider urban network of public spaces. Special emphasis is placed on the vaulted cellars, which are transformed from the presently hidden and unrecognised environments into publicly accessible and programmatically active parts of the city. On this basis, the thesis proposes the relocation of the wine production out of the city centre as a necessary precondition for the comprehensive revitalisation of the area. Through the programmatic transformation of the existing building from a production-oriented facility into a House of Wine, it creates opportunities for the development of wine culture through art, education, and gastronomy. The new centre transforms a previously architecturally anonymous building into a recognisable piece of wine architecture that becomes a conveyor of the city’s brand “Ptuj, City of Wine”.

• Keywords: Architecture, identity of a place, wine, terroir, Ptujska klet, production relocation, revitalization, House of Wine