The master's thesis deals with the career transition of journalists between media houses,
focusing primarily on the factors that influence journalists' decisions to transition. The main
objective is to gain insight into and understanding of a phenomenon in a profession that has
been exposed to various changes and influences in Slovenia for decades, from independence
and transition to challenges related to media ownership, digitalisation, erosion of trust and
deprofessionalisation. In light of the situation, the research also focuses on identifying the
factors that keep journalists in the profession. Through a theoretical framework, we learn about
professionalism, the process of professionalisation, the crisis in journalism, the processes that
accelerate the deprofessionalisation of journalism, career development theory and perceived
organisational support. The state of journalism in Slovenia is also outlined, which serves as an
additional basis for understanding journalists' decisions to switch careers between media
houses. A qualitative method of long interviews was used to talk to journalists who have
changed media houses in the last five years, revealing their opinions, thoughts and
understanding, while in the empirical part we look for deviations and similarities in
understanding the situation in journalism. The research showed that the factors accelerating the
deprofessionalisation of journalism are also inextricably linked to journalists' decisions to
switch careers between media houses, as they are highlighted as key reasons. It was also found
that even though journalists perceive the situation in journalism in Slovenia as challenging and
consider leaving the profession, they remain in the profession because of their loyalty,
commitment and love for journalism, which they have developed over the years of performing
their work.
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