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Izzivi trženjskega komuniciranja v bančništvu na primeru Hranilnice Lon d.d. Kranj : diplomsko delo
ID Urbanček, Mitja (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/UPES/urbancek1366.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, storitve, bančništvo, oglas, pospeševanje prodaje, direktno trženje, segmentacija, case study, analiza
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Urbanček]
Year:2013
Number of pages:III, 28, 25 str.
PID:20.500.12556/RUL-17837 This link opens in a new window
UDC:339.138
COBISS.SI-ID:21624550 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1234
Downloads:176
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Keywords:marketing, business communication, services, banking, advertisement, sales promotion, direct selling, segmentation, case study, analysis

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