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Readers’ response to a Korean diaspora’s webtoon : the case of the dailylifetoon Murrz
ID Vučkovič, Eva (Author)

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Abstract
A dailylifetoon is a genre of webtoon that is getting more attention since it reflects the ­author’s life and readers can easily identify with the storyline. At the same time, it is quickly spreading on social media platforms, thus becoming more accessible. Korean diaspora’s dailylifetoon artists portray their own lifestyles, which is seen as a blend of two cultures. This paper examines the webtoon Murrz which depicts the daily life of a ­Korean-American webtoon artist and her family. Through narrative analysis, we can learn that the ­author, the main character of the webtoon, adheres to an American way of living, but knows Korean culture and traditions thanks to her parents who migrated to the US as young adults. Her parents are, in the eyes of the webtoon author, “the others”, and therefore she ascribes certain of their behaviours as universal to Koreans. In this regard, the reader’s role becomes important. Readers’ reactions are shown in the comments section of every episode. Most of the readers will relate to the story and share their own experiences in this section. However, some readers will challenge the author’s opinion while commenting that certain situations, which in the author’s view are distinctly Korean or Asian, occur in other cultures too. In this article, we investigate how the Korean diaspora is portrayed in the webtoon Murrz and how the artist presents herself and her parents. Further, we discuss the role of the readers of this Korean diaspora webtoon and the impact of the comments section.

Language:English
Keywords:Webtoon, readers’ response, online comments, dailylifetoon, Korean diaspora
Work type:Article
Typology:1.01 - Original Scientific Article
Organization:FF - Faculty of Arts
Publication status:Published
Publication version:Version of Record
Publication date:17.03.2025
Number of pages:Str. 207-230
Numbering:Vol. 13, no. suppl.
PID:20.500.12556/RUL-178241 This link opens in a new window
ISSN:2232-5131
eISSN:2350-4226
DOI:https://doi.org/10.4312/as.2025.13.sup.207-230 This link opens in a new window
Publication date in RUL:21.01.2026
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Downloads:121
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Record is a part of a journal

Title:Asian studies
Publisher:Znanstvena založba Filozofske fakultete, Znanstvena založba Filozofske fakultete, Založba Univerze v Ljubljani
ISSN:2232-5131
COBISS.SI-ID:265206272 This link opens in a new window

Licences

License:CC BY-SA 4.0, Creative Commons Attribution-ShareAlike 4.0 International
Link:http://creativecommons.org/licenses/by-sa/4.0/
Description:This Creative Commons license is very similar to the regular Attribution license, but requires the release of all derivative works under this same license.

Secondary language

Language:Slovenian
Title:Odziv bralstva na spletni strip o korejski diaspori : primer stripa Murrz
Abstract:
Spletni strip o vsakdanu je žanr spletnega stripa, ki dobiva vse več pozornosti, saj izraža avtorjevo oziroma avtoričino vsakdanje življenje, zato se bralke in bralci zlahka poistoveti-jo z zgodbo. Ta vrsta stripov se hitro širi na platformah družbenih medijev in postaja dost-opnejša. Tudi v korejski diaspori najdemo ustvarjalke in ustvarjalce omenjenih spletnih stripov, ki prikazujejo svoj življenjski slog, prepreden z elementi dveh kultur. Ta članek proučuje spletni strip Murrz, ki prikazuje vsakdanje življenje umetnice korej-sko-ameriških korenin in njene družine. S pripovedno analizo ugotovimo, da je avtorici, glavni junakinji tega stripa, bližje ameriški način življenja, kljub temu pa pozna korejsko kulturo in tradicijo po zaslugi svojih staršev, ki so se v mladih letih preselili v ZDA. Avtoričini starši so v njenih očeh »drugi«, zato jim pripisuje določena vedênja, ki bi jih sicer imeli za univerzalna.V članku raziskujemo, kako je korejska diaspora prikazana v spletnem stripu Murrz ter kako umetnica predstavlja sebe in svoje starše. Nadalje razpravljamo o vlogi bralk in bral-cev spletnega stripa in njihovem odzivu, ki je prikazan v razdelku s komentarji pod vsako epizodo. Večina bralcev in bralk se poistoveti z zgodbo in deli svoje izkušnje. Nekatere pa opozarjajo, da se določene situacije, ki so po avtoričinem mnenju korejske ali azijske, dogajajo tudi v drugih kulturah in so univerzalne.

Keywords:spletni strip, odziv bralstva, spletni komentarji, korejska diaspora

Projects

Funder:Other - Other funder or multiple funders
Funding programme:Seed Program for Korean Studies of the Ministry of Education of the Republic of Korea and the Korean Studies Promotion Service at the Academy of Korean Studies
Project number:AKS-2022-INC-2250001

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