Wine purchasing behaviour of Generation Z in Slovenia : master thesis

Jogan, Julija (author), Pavasović Trošt, Tamara (mentor), Vida, Irena (comentor), Zalaznik, Maja (member of the commission for defense)

• Language: English
• Keywords: Slovenia, wine-business, purchasing, decision making, consumer behaviour, generation gap, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: J. Jogan
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (IV, 59, 22 str.)
• PID: 20.500.12556/RUL-177516
• UDC: 366
• COBISS.SI-ID: 260433411
• Publication date in RUL: 23.12.2025

Secondary language

• Language: Slovenian
• Title: Vedenje porabnikov generacije Z v Sloveniji ob nakupu vina
• Keywords: Slovenija, vinarstvo, nakup, odločanje, vedenje potrošnikov, medgeneracijske razlike, raziskave, analiza