Evoking a sense of belonging through experiential marketing : the case of private student halls of residence

Kopušar, Manja (author), Kolar, Tomaž (mentor), Pavasović Trošt, Tamara (comentor), Vida, Irena (member of the commission for defense)

• Language: English
• Keywords: marketing, brands, consumer behaviour, user experience, cases, research, data, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Kopušar
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 58, 36 str.)
• PID: 20.500.12556/RUL-177486
• UDC: 339.138
• COBISS.SI-ID: 258827779
• Publication date in RUL: 23.12.2025

Secondary language

• Language: Slovenian
• Title: Vzbujanje občutka pripadnosti skozi izkustveno trženje: primer zasebnih študentskih domov : master's thesis
• Keywords: trženje, blagovne znamke, vedenje potrošnikov, uporabniška izkušnja, primeri, raziskave, podatki, analiza