An impact analysis of brand equity on tourists revisit intentions : a case of spa destinations

Spasić, Marija (author), Knežević Cvelbar, Ljubica (mentor), Kuščer, Kir (member of the commission for defense), Pustovrh, Aleš (member of the commission for defense)

• Language: English
• Keywords: tourism, health resorts, brands, satisfaction, loyalty, value, research, cases
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Spasić
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (IV, 64, VI str.)
• PID: 20.500.12556/RUL-177121
• UDC: 338.48
• COBISS.SI-ID: 259461891
• Publication date in RUL: 16.12.2025

Secondary language

• Language: Slovenian
• Title: Analiza vpliva gradnikov vrednosti znamke na namene ponovnega obiska turistov: primer zdraviliške destinacije : master's thesis
• Keywords: turizem, zdravilišča, blagovne znamke, zadovoljstvo, lojalnost, vrednost, raziskave, primeri