Uporaba zgodbarjenja v kulturnem turizmu v Sloveniji : magistrsko delo

Gruden, Tanja (author), Farčnik, Daša (mentor), Kuščer, Kir (member of the commission for defense), Kolar, Tomaž (member of the commission for defense)

• Language: Slovenian
• Keywords: turizem, kultura, trženje, zgodbarjenje, družbena omrežja, informacijska tehnologija, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: T. Gruden
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 59, 42 str.)
• PID: 20.500.12556/RUL-177108
• UDC: 338.48
• COBISS.SI-ID: 258437891
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: The use of storytelling in cultural tourism in Slovenia
• Keywords: tourism, culture, marketing, storytelling, social networks, information technology, research, analysis