Effectiveness of social media marketing during COVID-19 : an analysis of Serbian clothing retail market

Milutinović, Siniša (author), Kolar, Tomaž (mentor), Vida, Irena (member of the commission for defense), Kos Koklič, Mateja (member of the commission for defense)

• Language: English
• Keywords: Serbia, marketing, electronic marketing, social networks, fashion, textile industry, online shopping, cases
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: S. Milutinović
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (V, 64, 19 str.)
• PID: 20.500.12556/RUL-177100
• UDC: 339.138
• COBISS.SI-ID: 258198275
• Publication date in RUL: 16.12.2025

Secondary language

• Language: Slovenian
• Title: Uspešnost trženja na družbenih omrežjih v času COVID-19: analiza srbskega maloprodajnega trga oblačil : master's thesis
• Keywords: Srbija, trženje, elektronsko trženje, družbena omrežja, moda, tekstilna industrija, spletna trgovina, primeri