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Vloga blagovne znamke pri nakupu detergenta za pranje perila : magistrsko delo
ID Zajc, Žan (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window, ID Kuščer, Kir (Member of the commission for defense), ID Culiberg, Barbara (Member of the commission for defense)

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Language:Slovenian
Keywords:trženje, vedenje potrošnikov, nakup, odločanje, blagovne znamke, primeri, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:Ž. Zajc
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (III, 56, 19 str.)
PID:20.500.12556/RUL-177092 This link opens in a new window
UDC:339.138
COBISS.SI-ID:257295875 This link opens in a new window
Publication date in RUL:16.12.2025
Views:54
Downloads:5
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Secondary language

Language:English
Title:The role of brand in the purchase of laundry detergent
Keywords:marketing, consumer behaviour, purchasing, decision making, brands, cases, research, analysis

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