Vpliv trženjskih strategij luksuznih modnih blagovnih znamk na vedenje porabnikov : magistrsko delo

Lah, Eva (author), Pfajfar, Gregor (mentor), Zalaznik, Maja (member of the commission for defense), Pavasović Trošt, Tamara (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, strategija trženja, blagovne znamke, luksus, vedenje potrošnikov, nakup, odločanje, raziskave
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: E. Lah
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (IV, 84, 58 str.)
• PID: 20.500.12556/RUL-177087
• UDC: 339.138
• COBISS.SI-ID: 257271043
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: The impact of marketing strategies of luxury fashion brands on consumer behaviour
• Keywords: marketing, marketing strategy, brands, luxury, consumer behaviour, purchasing, decision making, research