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Cenovno pozicioniranje trajnostnih oblačil na osnovi študije pripravljenosti za plačilo : magistrsko delo
ID
Grbec, Jana
(
Author
),
ID
Rejc Buhovac, Adriana
(
Mentor
)
More about this mentor...
,
ID
Pfajfar, Gregor
(
Member of the commission for defense
),
ID
Pavasović Trošt, Tamara
(
Member of the commission for defense
)
PDF - Presentation file,
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(1,16 MB)
MD5: 9E92A771367FB57B81A653FA7E2E0B43
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Language:
Slovenian
Keywords:
trženje
,
moda
,
trajnostni razvoj
,
nakup
,
odločanje
,
cena
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
J. Grbec
Year:
2025
Number of pages:
1 spletni vir (1 datoteka PDF (III, 63, 6 str.)
PID:
20.500.12556/RUL-177085
UDC:
339.138
COBISS.SI-ID:
256757251
Publication date in RUL:
16.12.2025
Views:
52
Downloads:
9
Metadata:
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Secondary language
Language:
English
Title:
Price positioning of sustainable clothing based on willingness to pay
Keywords:
marketing
,
fashion
,
sustainable development
,
purchasing
,
decision making
,
price
,
research
,
analysis
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