Testiranje taktik redkosti in socialne primerjave v oglaševanju na družbenih omrežjih : magistrsko delo

Fujan, Klemen (author), Svetek, Mojca (mentor), Drnovšek, Mateja (comentor), Zupan, Blaž (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, oglaševanje, vedenje potrošnikov, psihologija potrošnika, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: K. Fujan
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 42 str.)
• PID: 20.500.12556/RUL-177083
• UDC: 659.1
• COBISS.SI-ID: 256744963
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: Testing scarcity and social proof tactics in social media advertising
• Keywords: marketing, electronic marketing, social networks, advertising, consumer behaviour, consumer psychology, research, analysis