Analysing effective marketing strategies for new SaaS product launch : the case of Visionect

Bogatinovska, Magdalena (author), Čater, Barbara (mentor), Vida, Irena (member of the commission for defense), Bodlaj, Mateja (member of the commission for defense)

• Language: English
• Keywords: informatics, information technology, marketing, marketing strategy, services, cases, enterprises, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Bogatinovska
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 59, 27 str.)
• PID: 20.500.12556/RUL-177077
• UDC: 339.138
• COBISS.SI-ID: 256607747
• Publication date in RUL: 16.12.2025

Secondary language

• Language: Slovenian
• Title: Analiza uspešnih trženjskih strategij lansiranja novega izdelka SaaS na primeru podjetja Visionect : master's thesis
• Keywords: informatika, informacijska tehnologija, trženje, strategija trženja, storitve, primeri, podjetje, analiza