The opinion of women's sportswear users of the credibility of social media influencers in the Slovenian market : master thesis

Kondić, Adriana (author), Pavasović Trošt, Tamara (mentor), Pfajfar, Gregor (member of the commission for defense), Kešeljević, Aleksandar (member of the commission for defense)

• Language: English
• Keywords: marketing, electronic marketing, social networks, influencers, sports, fashion, research
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Kondić
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 57, 18 str.)
• PID: 20.500.12556/RUL-177075
• UDC: 339.138
• COBISS.SI-ID: 256602627
• Publication date in RUL: 16.12.2025

Secondary language

• Language: Slovenian
• Title: Mnenje slovenskih uporabnic ženskih športnih oblačil o verodostojnosti vplivnežev na družbenih omrežjih v Sloveniji
• Keywords: trženje, elektronsko trženje, družbena omrežja, vplivneži, šport, moda, raziskave