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Primerjava znamke in znamčenja delodajalca med izbranima podjetjema na medorganizacijskem trgu in trgu končnih porabnikov : magistrsko delo
ID Matjaž, Mužar (Author), ID Kaše, Robert (Mentor) More about this mentor... This link opens in a new window, ID Tekavčič, Metka (Member of the commission for defense), ID Kos Koklič, Mateja (Member of the commission for defense)

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Language:Slovenian
Keywords:trženje, blagovne znamke, strategija, vedenje potrošnikov, lojalnost, medorganizacijski sistemi, medorganizacijsko trženje
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:M. Mužar
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (IV, 59, 53 str.)
PID:20.500.12556/RUL-177054 This link opens in a new window
UDC:339.1
COBISS.SI-ID:255408899 This link opens in a new window
Publication date in RUL:16.12.2025
Views:40
Downloads:9
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Secondary language

Language:English
Title:A comparison of employer brand and branding between a B2B and B2C company
Keywords:marketing, brands, strategy, consumer behaviour, loyalty, interorganizational systems, intercompany marketing

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