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Vpliv ljubezni in sovraštva do blagovne znamke na nakupno odločanje porabnikov mode v Sloveniji : magistrsko delo
ID Rantaša, Špela (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window, ID Vida, Irena (Member of the commission for defense), ID Kos Koklič, Mateja (Member of the commission for defense)

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Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:Š. Rantaša
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (III, 58, 33 str.)
PID:20.500.12556/RUL-177039 This link opens in a new window
UDC:366
COBISS.SI-ID:254952195 This link opens in a new window
Publication date in RUL:16.12.2025
Views:57
Downloads:4
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Secondary language

Language:English
Title:The influence of brand love and brand hate on the purchasing decisions of fashion consumers in Slovenia

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