Dejavniki, ki vplivajo na izbiro med prodajno-vodeno in izdelkovno-vodeno strategijo rasti SaaS podjetij : zaključna strokovna naloga visoke poslovne šole

Žagar, Matevž (author), Zupan, Blaž (mentor)

• Language: Slovenian
• Keywords: informatika, informacijska tehnologija, software, storitve, računalništvo v oblaku, poslovni model, strategija, rastoče podjetje
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Žagar
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (38, 22 str.)
• PID: 20.500.12556/RUL-177023
• UDC: 658
• COBISS.SI-ID: 254341891
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: Factors influencing the choice between sales-led and product-led growth strategies in SaaS companies
• Keywords: informatics, information technology, software, services, cloud computing, business model, strategy, growing company